Facebook Marketing – How To Use Facebook to Market Your Business. In this post, we’ll be looking at the different ways you can use Facebook marketing to promote your business.
Do you know that Millions of businesses, big and small, connect with people on Facebook?
As the #1 spot where friends connect and share online, Facebook continues to be the reigning champ of social media sites.
Facebook has developed into a forum for companies to promote themselves through customer engagement and self-promotion, rather than just a gathering place for friends.
Facebook Marketing is a powerful tool, regardless of your business status. Big corporation or small scale business? – Facebook is a great place to keep consumers updated, create brand value, and extend your scope.
Make connections that matter.
2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. You can use this wonderful platform of connection to find new customers and build lasting relationships with them.
Related: Facebook Marketing – How to Represent Your Business on Facebook With Pages, Profiles and Groups.
1. Build Online Home For Your Business Through Facebook Pages
Facebook Pages help people connect with your business. They establish your business’s presence on Facebook so that people can find out about you and connect with you.
A Facebook page for businesses is a perfect free marketing tool. These pages allow Businesses to define themselves, not only by listing product offers and services, but also by sharing links, photos, and posts on a personalized page to provide a better sense of the character and nature of a business.
Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business – think of your Page as a digital shopfront. Setting up a Facebook business Page is simple and free, and it looks great on both desktop and mobile.
Two third of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week.
Related: Facebook Business Page – Understand the benefits of creating a Facebook Page for your business
2. Run Targeted Facebook Ads
Proactively reach new customers by running targeted Facebook Ads.
The people who will love your business are on Facebook and running targeted Facebook ads is the first step to connecting with them.
You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports.
More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you’ll find them on Facebook.
Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.
3. Run Facebook Video Ads
Find new ways to inspire with video. There’s a video ad for any business, any budget, any goal. Find video formats and ad types that captivate audiences in the ways they like to watch.
The future of video is redefining businesses today. Video innovation at Facebook is shaping the way businesses tell their stories with tools such as augmented reality.
Now you can connect people to your brand in an interactive video experience like never before.
4. Facebook Promoted Posts
Reach more people with easy-to-do promotions and boosted posts.
If you want to reach an extended audience beyond people who like your Page, you can boost a post or promote your Page.
Get your business to a larger audience.
When you boost a post or promote your Page, you select the audience that you want to see it. Choose people who like your Page, extend it to their friends or even select a new audience.